New updates are being added at the bottom of this story…

Original story (published on October 06, 2021) follows:

Just in case you’re trying to wrap your head around why Google Analytics is down or not working for you, find solace in the fact that you aren’t the only one facing issues.

A quick scroll through Twitter reveals there are many others affected by the same issue. As per user reports, Google Analytics is down or not working for them, meaning no way to measure site performance.

For a quick glance, here’s how some of the complainants word the problem:

Below is a screengrab of what those affected see on their screens when trying to access Google Analytics, something that has been going on for the past few hours.

Any official word on the matter? None so far, although we should get it as soon as this matter comes to the attention of Google.

Rest assured, we’re keeping tabs on all related developments, and will update this page with relevant info as and when we come across any. So in case, you’re encountering the problem discussed here, stay hooked for updates.

Update 1 (October 07)

11:55 am (IST): The Google Ads Dashboard now indicates that these issues have been addressed and all functions are now operational.

Update 2 (October 18)

08:45 am (IST): Going by reports doing rounds on microblogging site Twitter, Google Analytics is acting up for many, including us right now. Following are some of the reports:

Update 3 (March 07)

04:08 pm (IST): Many users have taken to Twitter to report that the real-time data in Google Analytics is not showing correctly. According to users, the real-time stats suddenly dropped to zero.

Update 4 (March 24)

04:47 pm (IST): It seems that the recent issue with real-time data on Google Analytics is resolved as we haven’t come across any fresh user reports over the same.

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