Abir Alameddine Coo Of Orangeshine Discusses The Role Of Martech In Driving E Commerce Business Performance
LOS ANGELES, July 13, 2021 /PRNewswire/ — It is nearly impossible to imagine a world without brick-and-mortar stores, and while traditional retail is unlikely to become completely extinct over the next few years, a shift to digital transactions has been gathering speed for over a decade. Even before the global pandemic, the share of online sales was increasing steadily year after year, but the most recent public health crisis has accelerated the digital shift by five years, according to IBM estimates....