At the initial stage, the company has collaborated with SonyLIV, Voot, Discovery+, NextG TV and Zee5 (coming soon) to integrate Live TV feature on the Fire TV device for better viewing experience. According to the company, the apps will collectively give customers access to popular channels including Sony SAB HD, Colors HD, SET HD, Nick HD+, Dangal, DD National, News18 India, MTV Beats HD, SONY BBC Earth HD, Mastii TV Music, Discovery and very soon to Zee TV, Zee Cinema and Zee News.
Those subscribers who have downloaded and subscribed to any of the integrated apps on their Fire TV devices will see the ‘On Now’ row on their home screen. A red bar at the bottom of each thumbnail will indicate the real-time progress of the show. Customers can also access their favourite channels by simply saying, for instance, “Alexa, Watch Colors HD”.
The new feature will give them access to a large selection of on-demand movies, TV shows, popular apps and features without having to switch inputs which can easily get into by Fire TV channel guide, accessible in the ‘Options’ row of the ‘Live’ tab. Whereas the newly launched Fire TV Lite customers can access it by going through the guide button on their Alexa Voice Remote Lite.
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